Introducing Brokers vs White Label: Which option is the best one?

On the less favorable side, becoming an IB isn’t much of a plan for a big future in the Forex industry. “As an Introducing Broker you are essentially an agent of an existing business”, says Pablo Schvartzman, Head of Success Department at industry-leading tech provider Leverate. “You basically piggyback onto an existing broker and live off the commissions, without a brand identity or a brokerage infrastructure of your own.

The management panel displays the risk level at any given moment and allows brokers to configure their settings for different groups of traders or market conditions. People often wonder about the difference between a introducing broker vs white label. White Label (WL) has a different aim and a more complicated system than IB. WL has its own forex brokerage that uses its brand rather than only referring clients to the Main Broker. Forex WL business cooperates with an existing forex brokerage firm based on an agreement with the brokerage to get access to the broker’s trading platform and liquidity under their own unique brand.

  • IBs get to connect traders and brokers regardless of their nationality and location.
  • So the most important part of your business model would be to attract traders and keep them trading in your system.
  • We recommend that you use your own judgement and consult with your own consultant, lawyer, accountant, or other licensed professional for relevant business decisions.
  • Using ready-made solutions, brokers swiftly enter the market without worrying about tech development or licensing.

For people with serious ambitions in the Forex world, this is not the ideal model”. As noted, white labeling transfers the ownership of the products from the manufacturer to the retailer. So, as a manufacturer, you do not earn credit for your products or services offered.

This model reduces costs for the reseller and allows them to rapidly expand their product range to take advantage of market trends. Brokers must understand that brokerage regulation is determined by the country in which they are located. There are some countries that enforce tighter rules and requirements, while there are others that provide fertile grounds for new players to thrive in. You should take into consideration your own business’s location as well as that of your WL provider. From the point of view of the legislature, experts recommend choosing jurisdictions that are adequate in terms of reliability and assure softer conditions. Depending on the country, there could be strict regulations and rules that the brokers should abide by.

What Is a White Label Product, and How Does It Work?

When clients trade more frequently and in larger volumes, it means more profits for the broker. And when the broker makes money, it also means success for the IB or WL partner. Another way to avoid the technical hassle is to find a WL partner with inclusive technology. Their offer should come with all the basic software needed for smooth business operations.

White-label solutions are appropriate for businesses seeking long-term relationships with their clientele. Most new brokerage businesses choose it, and these alliances may continue for at least two years. In this manner, every brand-new client might develop into a long-term partner.

There is no guarantee that the platform will really turn out to be interesting for the broker’s clients. The developer will charge a commission from the broker (for example, 50% of the profit from the platform), which will reduce the small income of the broker. A white-label broker is an established company that pays commission to the white-label provider for using its infrastructure and licenses. If there are technical problems or if new solutions need to be implemented, the white-label broker appeals to the white-label provider. The company may integrate payment providers, CRMs, and other components, but the turnkey solution doesn’t include them. Business owners may start their Forex brokerage through the LXSuite package.

White labelling is a lot common in the software industry where the offering manufacturer signs such contracts with more than one seller, resulting in different brands selling a similar offering. It depicts a transparent system of cooperation between a broker and a third party whose aim is to bring new clients and get rewards for their actions (deposits, lots traded, and so on). In this article, we will highlight the main differences between using traditional partnership programs and White Labelling. The one-time setup fee for the service is $5,000, and the monthly support fee is $2,000.

The endless circle takes place – either to spend much money to implement next-level technologies, or to face traders’ outflows when your competitors provide them with better features. Fortunately, there is the golden middle – get a White Label Forex company,
partnering with reliable providers of FX technologies. Interestingly, both consumer product executives and retail executives tend to believe that co-branding between retailers and traditional national brands is a win-win situation. On the other hand, the term private label is often used to describe products that are exclusively manufactured for a retailer and sold under the retailer’s brand. These products are usually unavailable under the private label manufacturer’s original branding.

Introducing Broker vs White Label

As you do not need to set up a manufacturing unit, you can establish new product lines under your brand. All you will need are the manufacturers of the items and get a white labeling license from them. So, no limitation on the number of products you can offer in your business which enhances its growth. Their role is to rebrand or change the products they receive from the manufacturers. Then they sell them as their own, carrying their brand name and other product descriptions.

Let’s explore the definitions, top pros and cons, and core features of those strategies to understand which one is the best to follow. “Opening a white label brand under an existing brokerage is a relatively quick and straightforward way to enter the Forex brokerage market”, says Mr. Pablo Schvartzman. “It gives you plenty of room to grow your brand, and it’s an excellent stepping stone to become a fully independent FX brokerage business. Revenue and compensation models are also far more flexible in a white label arrangement, and it all depends on the details of your partnership agreement. All of that, without the enormous hassle involved in opening a brokerage firm by yourself.

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But it doesn’t have the same rebranding capabilities as an entirely white label. Such a solution is a less costly alternative and a stepping-stone to a complete model. Get the most profitable fully licensed fx/crypto brokerage software or ready-to-operate business in 48 hours. Best-in-class web & mobile trading platforms, sales-driven CRM, full integration with MT4/5, and 150+ payment providers. White Label brokers need a reliable and knowledgeable technology provider of bridge and risk management software. These solutions are responsible for the fast and seamless execution of trades, managing risks, and collecting data for regulators.

Also, don’t forget to compare service packages and their cost in order to choose the best solution. When you opt for a white-label setup, a parent organisation (the boss, if you will) offers the core services. They call the shots on certain key aspects, and you need full control over them.

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